1. Marketing needs to know for which of its products there is an existing demand.

市场营销的基本任务之一是要了解用户需要它的哪些产品。

2. We'll appreciate your efforts to promote the sales in your market on a commission basis.

我们感谢您以委托代理形式为产品促销所做的努力。

3. Market segmentation allows companies customize their products and services to better satisfy consumers' demand.

市场细分可以使企业定制其产品与服务以更好地满足消费者需求。

4. We do not usually sell products to end customers but through our local distributors worldwide.

我们通常不向最终消费者出售产品，而是通过世界各地的区域经销商销售产品。

5. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, 

and freely exchanging products and services of value with others.

营销是个人和群体通过创造、提供和与别人自由交换产品和服务价值从而获得所需的社会过程。

6. Generally speaking, most products bypass the stages of introduction, growth, maturity, saturation and decline, which is known 

as product life cycle.

一般来说，多数产品都要经过导入期、成长期、成熟期、饱和期和衰退期等阶段，这就是所谓的产品生命周期。

7. Product mix refers to a range of associated products that yields larger sales revenue when marketed together than if they were 

marketed individually or in isolation from others.

产品组合是指一系列相互关联的产品，这些产品的营销如果组合在一起比起单独销售或者相互独立销售会产生更大的销售收益。

8. Differentiation strategy is an approach under which a firm aims to develop and market unique products for different customer 

segments. It is usually employed where a firm has clear competitive advantages, and can sustain an expensive advertising campaign.

差异化策略是一种针对不同客户群开发和销售特定产品的方法。该策略往往在企业具有明显竞争优势且能够持续投放昂贵广告的方面使用。

9. Brand positioning, the image of the brand within the consumer's mind, is no longer a fixed, static concept. Instead, it is becoming 

increasingly dynamic and often varies across countries and cultures and according to specific consumer experiences.

品牌定位，品牌在消费者心目中的形象已经不再是个固定不变的概念。相反，它正变得日益动态化，而且在不同国家、不同文化中各不相同，

还会随消费者经验发生变化。

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